|Famous for||Celebrity fans include Gwyneth Paltrow and Kiefer Sutherland|
Having opened the Baume family business in 1830 in the village of Les Bois, Switzerland, Baume & Mercier is the seventh oldest Swiss watch brand in the world. Its aim from the beginning was to create the highest quality timepieces, utilising the technological breakthroughs of the era. Always innovative, a shop was also opened in London and the brand rapidly achieved international success, from India to Africa and in emerging markets such as Australia.
In the 1930s, Baume & Mercier increased its focus on women’s watches and jewellery pieces and in the mid-1940s the delicate Marquise model was launched. This jewellery watch, set in an elegant gold bangle, was hugely successful and remained a bestseller until the 1960’s.
The watch company adopted the Greek symbol phi – representing perfect proportions – as its emblem in 1964. At the same time, the company focus was shifted to becoming an affordable luxury watches – a position it still holds.
Baume & Mercier keeps focus with just six beautiful lines – Clifton (see the Chronograph above), Capeland, Classima, Hampton, Linea and Promesse, with the latter two being just for women.