To celebrate the launch of the new ladies steel and rose gold Aquaracer collection, TAG Heuer with long-time friend of the brand Bo Derek, hosted an intimate evening on Tuesday 8th October at TRAMP Nightclub. In the 1980s, the Aquaracer vision was personified by a ravishing image of Bo Derek, whose first Aquaracer was a 22nd birthday gift from her father. In an interview, Jack Heuer, the brand’s 80-year-old Honorary Chairman and the principle designer of the Aquaracer, tells the story:
“I met Bo Derek’s father, Paul Collins in 1979 in Southern California. After the meeting, Paul kindly offered to drive me back to the Los Angeles Airport, and during the long drive we got to know each other much better. At the airport he asked me if I could get him a nice discount on one of our Ladies Heuer skindiving watches, which was for his daughter for her 22nd birthday. Back in our office in New Jersey, I organized the discount with Feldmar in Los Angeles, where she chose the smallest model we made. Shortly before Christmas, I received from John Derek a Christmas card thanking me for the favor. Enclosed with it was a color slide of his wife, Bo Derek – wearing only our watch!”
The newest luxury incarnation of the Lady Aquaracer is an aquatic inspired work of art. With its shimmering surfaces and rounded curves, it celebrates the timeless resonances and reflections between women and water. Exquisitely proportioned, it is fashioned from TAG Heuer’s most precious materials – coral pink gold, glittering diamonds and sensual mother of pearl.
Current Ambassador, Hollywood legend Cameron Diaz, who gifted the Aquaracer to herself, states, “the first watch I ever bought myself was a TAG Heuer dive watch…which I actually used for diving. It was my prize possession and I wore it for years as a fashion statement, as well as for its utility”.
Bo was joined at the launch by David Gandy, Tamara Beckwith and Giorgio Veroni.