|Born in||Originally in 1963 but the modern version was 2013|
|Famous for||For finding the brand’s ‘face’ by launching a US-wide competition. Fashion blogger Lynzy Carey was the winner|
The original incarnation of Caravelle was launched in 1963. It was the brainchild of Bulova, which had wowed the world with its tuning-fork technology that it put in its Accutron watch. This watch, which was first sold in 1960 used tuning-fork vibrating at 360hz as the timekeeping element rather than a balance wheel.By 1963, Bulova was looking to launch something to compete with cheaper brands such as Timex. The result was Caravelle. The brand did well for a while but was eventually discontinued.
In 2013 the brand name was resurrected. This time Caravelle was created as an interpretation of the fast-paced, exciting, vibrancy in watch form as shown by the Caravelle New York Ladies Bangle watch above. For both men and women, it is Bulova’s most trend-led collection.
Did You Know? In 1968 Caravelle was the largest selling jeweled-movement watch in the US
Brand Friends: Not yet, as it is quite a new brand, but we’re sure that won’t be the case for very long