|Famous for||Producing watches that don’t need a battery, using Eco-Drive technology that is powered by light, any light. Citizen’s recent brand ambassador is Katherine Jenkins OBE|
Citizen is recognised as one of the international leaders in watchmaking, and is one of the key Japanese watch brands available in the UK. Known for its innovation in both technology and watch design, including the world’s slimmest LCD watch, the first voice recognition watch, the first professional dive watch with an electronic depth sensor and the first Bluetooth watch – Citizen’s record of ‘world firsts’ is unmatched.
Citizen is also the forerunner in Ecologically Friendly timekeeping with its Eco-Drive collection of light powered watches. With models ranging from dress to sport to professional dive watches, Citizen Eco-Drive runs continuously in any kind of natural or artificial light for a lifetime of use. In 1993, Citizen globally introduced the first multi-zone radio controlled atomic-timekeeping watches. With the recent presentation of its Eco-Drive Satellite Wave, Citizen has re-affirmed its position as a worldwide leader in timekeeping technology for both men and women.
Citizen has launched DRIVE by Citizen a new range of vibrant fashion forward watches for a new generation. Differentiated by ‘D’ on the crown, the range is bold in design, styling and colour.