|Famous for||Sir Ben Ainslie has been a past brand ambassador|
Swiss watchmaker Gaston Ries and his nephew founded this modern family enterprise in the town of La Chaux-de-Fonds in 1955. From the beginning, Corum has led the way with innovative watch designs and limited edition releases – from its initial Golden Tube model to the internationally best-selling Coin Watch, with a face created from a $20 Double Eagle or $10 Liberty historic gold coins and still available 50 years later, although increasingly rare. Through the years, the innovative house has carried watches incorporating baguette movements, bird feathers and a dial cut from authentic meteorite.
In 1960, three years after the first Admiral’s Cup regatta, the Corum Admiral’s Cup model was released – one of the first water resistant square-faced watches.
The label’s flagship complication model, the Golden Bridge with baguette movement, arrived in 1980, a unique watch with four sapphire sides and an intricate linear movement held only by the watch’s eponymous gold bridge. This timepiece is available in gold or platinum, and with delicate diamond detailing. To celebrate the Golden Bridge 30th anniversary, in 2010 Corum updated the piece with the world’s smallest tourbillon with a silicon escapement.