|Famous for||Making fashion-forward watches that don’t break the bank.|
Fossil as a brand was originally set up by Tom and Kosta Kartsotis as a way of importing watches from the Far East into the USA. Under the Fossil umbrella, it started out by specialising in fashion watches with a slight retro feel.
However, as things developed, Fossil realised it could no longer rely on Far Easter suppliers and so opened design studios in Biel, Switzerland close to Rolex as well as having its own manufacturing facilities in China and distribution centers in Dallas, Germany, and Asia.
This new Swiss base allowed the brand to introduce its more expensive “Fossil Swiss” line of watches, which are made in Switzerland and have a more luxury look and feel.
Although Fossil watches operates as a standalone brand, the Fossil Group owns Skagen watches and, interestingly, the wearable tech company Misfit, which it bought in 2015. The Fossil Group also produces numerous watches under licence including DKNY, Emporio Armani, Armani Exchange, Diesel, Karl Lagerfeld, Tory Burch, Michael Kors, Kate Spade and Marc by Marc Jacobs. It also designs and manufacture its own movements under the Fossil Twist Line.
Did You Know? Fossil foresaw the whole “computer on the wrist” thing. Back in 2003, the company released the Fossil Wrist PDA, which was a tiny Palm OS-based personal digital assistant worn like a watch.
Brand Friends: Voice of Gossip Girl and and Heroes actress Kristen Bell has starred in their ad campaigns.