|Famous for||The first to mass market the wristwatch to German naval officers in the 1880s|
Girard-Perregaux is a brand of evolution, development and absolute class. Currently celebrating 222 years of success through watchmaking of unrivalled influence, the brand is continuously creating timepieces that never go out of style. Girard-Perregaux has always been at the forefront of watch innovation. Its achievements include the first mass marketing of wristwatches (to German naval officers in the 1880s), the world’s first high frequency movement and Switzerland’s first industrial production of quartz watches (the frequency set by Girard-Perregaux remains the universal standard for quartz watches). In 2004, Girard-Perregaux created the first of its delicate women’s watch collections. Today, Girard-Perregaux continues to grow, redeveloping the classics and launching new timepieces for the modern lifestyle.