|Famous for||Bold, bright colours|
Since its dramatic entrance into the market in 2007, Ice-Watch has become a coveted brand within the fashion arena.
The brainchild of Jean-Pierre Lutgens, the idea behind the brand was to create something that was colourful, well made but cheap enough to be able to buy on impulse to match your outfit and also unisex, so friends could swap watches.
The other clever element of the Ice-Watch brand is its packaging. It comes in a coordinating Lego-style box that can be stacked with other Ice-Watch boxes – creating an instant “wall of watches” design feature – or can be used as a money box.
The Belgian range of timepieces offers an affordable, stylish, bold, exciting and colourful range of wrist wear for all. With new watch collections premiering around three times a year for men and women, Ice-Watch manages to maintain its pole position with neat features and details combined with a burst of colour. Something that Ice-Watch draws attention to through social media platforms, on which it has an incredible fan base.
As the colour palette gets larger and the styles of watches more myriad, Ice-Watch shows no sign of slowing its fashion watch world domination.