IWC boutique London

If you’re still looking for a Christmas present for your other half and are prepared to splash a bit of cash, well look no further than IWC Schaffhausen‘s gorgeous new boutique on Bond Street, which we’ve just had a nose around.

If you’re worried that this rather manly brand – its tagline is  “Engineered for Men” – might have gone all gentlemen’s club with its interior, you’ll be pleasantly surprised. It is refined, with its dark-wood and cream colour combination, has interesting quirky touches, such as the penguin on the mantel piece, and boasts the most wonderful upstairs space, with sofas and a fire, where those wanting to buy can get up close and personal with the timepieces.

Like any boutique of its calibre it has an in-house watchmaker, called Rob, installed on the first floor, on-hand to do repairs and demonstrations.

The store is also home to a boutique-only, limited edition (there are only 38 because the store is at 138 New Bond Street) Big Pilot Perpetual Calendar watch (RRP: £23,950), which picks out the national colours of red, white and blue through its dial, strap and hands.

If you’re just looking for something for you, then the store also carries the latest Portofino Midsize as well. The perfect investment piece to treat yourself to this Christmas.

138 New Bond Street, London W1 (020 3618 3900; www.iwc.com)

IWC Bond street store IWC store 2 IWC store 3IWC boutique

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