|Famous for||Living the California dream, focuses on making ‘little stuff better’|
Founded in 1998 in Encinitas, California, Nixon is a premium watch and accessories brand for the youth lifestyle market. Focused on making the “little stuff better”, Nixon aims to change your world “one detail at a time” building products that are the opposite of “generic”.
The company began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers, but have now expanded to selected men’s and women’s soft goods, leather goods, and custom audio products.
If the guys from Point Break wore watches, they would have wanted Nixon! The Nixon’s Kensington Leather is the perfectly relaxed tomboy look with the authenticity factor of having avoided mall store ubiquity (above).
Did You Know? Nixon Surf Challenge, The Weird, Skate for a Cause and Pinetrees Classic are among the classic surfing events sponsored by Nixon.
Brand Friends: Numerous stars of skate, surf and snow from Jenny Jones, to Paul Rodriguez and Todd Richards.