|Famous for||For being UK’s best-selling watch brand for the past 29 consecutive years|
From humble British beginnings Sekonda as developed into the UK’s top selling fashion watch brand – a position it has held for 29 consecutive years.
Established in 1966, the brand originally aimed to offer a collection of mechanical watches which were manufactured in Russia. With a bit of marketing magic and a focus on customer service, the brand slowly developed to become a household name.
However everything changed with the introduction of the quartz movement, which saw Sekonda move its operations to Hong Kong. As a result of the worldwide shift, Sekonda could present a more varied, stylish and fashion-orientated offer to its customers – something which shapes its brand values to this day.
The Sekonda train went into overdrive in 1998 when a number of new fashion brands tried to muscle in on Sekonda’s territory. To tackle this, the brand innovated and added three new sub-brands, Editions, Xpose and Seksy. You can find out more about the latter here.
Stringent quality control is a feature of all Sekonda watches and its hardcore standards have ensured that, out of 1.6 million watches sold, less than 1% have been returned.
Did You Know? Sekonda is celebrating its 50th anniversary in 2016, so expect champagne and new collections all round!
Brand Friends: Instead of taking the brand ambassador route, Sekonda and its diffusion brand Seksy by Sekonda promote their designs by careful TV sponsorships and advertising placements. In the last 12 months alone they have sponsored The Royal Variety Performance, The Only Way is Essex and The British Soap Awards.