|Famous for||Creating the crystal accessories and sculptures for the Victoria Secrets shows|
Swarovski’s life actually started in 1892 when the son of a glass cutter, Daniel Swartz (he changed his name to Swarovski), patented an electric cutting machine that facilitated the production of crystal glass. With financier Armand Kosman and Franz Weis the company Swarovski, which was originally known as A. Kosman, Daniel Swartz & Co., was founded.
Because Daniel’s patented system needed hydroelectricity, the company was established in Tyrol, Austria, near which the company still runs a museum.
Swarovski, which still has a descendant on the executive board in the form of Nadia, Daniel’s great-great granddaughter, has become famous for many things over the years. Some people will know it for its range of miniature crystal glass sculptures, others will be au fait with its jewellery and its crystals that other brands boast about having as adornments and some will only know about it from sewing, gluing or ironing it onto their final-year fashion projects.
However, it wasn’t until Baselworld 2009 that Swarovski entered the world of watches. All Swarovski’s timepieces feature the brand’s icon crystal somewhere on them or reference its form through faceted ceramic. Swarovski really made its mark on the watch industry when, in 2010, it won the Red Dot award for Best Product for its D: Light watch, which looks like a crystal bracelet until it is switched on when the time is revealed (as above).
It is now a regular feature at Baselworld, with a very impressively sized stand in the rotunda, and has made its name launching watches that combine quality with a real sense of design fun.
Did You Know? Swarovski is also a major player in the film industry. Under its Swarovski Entertainment umbrella it recently co-produced the Douglas Booth and Hailee Steinfeld adaptation of Romeo and Juliet.
Brand Friends: Its jewellery has been worn by everyone from Hayley Berry and Lady Gaga to Ferne Cotton Pixie Lott.