|Famous for||For showing time in a binary format|
As a market leader in LED watch technology in over 28 countries, since 2001 The One has not only been an innovator in modern watch styles and fashion, it has changed the signs of the time with its logical development towards reading and perceiving time. Instead of following tradition and using sexagesimal time its watches for men and women use a binary format (the initial time reading system for all computers). Simply said, it all comes down to the numbers 0 and 1. Small numbers that opened a whole new world of precision, perfection and individuality for unique people everywhere in the world.