|Famous for||Timex was the first Disney licensing deal, it sold over a million Mickey Mouse watches|
Timex began in the USA in 1854 with the creation of the Waterbury Watch Company. Its concept of affordable and durable mechanical watches has seen it maintain its leading position in the market today. In 1932, Timex was the first Disney licensing deal, selling over a million Mickey Mouse watches. In the late 1980’s it launched its highly successful Ironman Triathlon sports line, which quickly became the world’s best-selling sports watch line of the decade. Timex built on the Ironman success by introducing Indiglo technology based on the electrical and optical wonder of when a thin film is passed through an electrical current emitting light. The ladies watch version didn’t get the Indiglo touch until nearly ten years later. A reflective blue-green all day Indiglo quickly followed, with more models following the trail of technological advancements leading to the popular Timex Datalink Ironman of today. One of Ironman’s biggest fans is Bill Clinton, who in his early presidential days was often pictured wearing his black and blue coloured version of the watch.