|Prices from||From £1,400|
|Famous for||It’s association with Rolex|
The re-emergence of this brand on our shores has caused something of a stir among watch aficionados. Tudor was mysteriously removed from the UK market around 30-years ago, which caused a flurry of demand for pieces and whispers of when it would return.
Tudor can be traced back to Rolex founder Hans Wilsdorf, who founded the brand during the post-War slump of 1946. He correctly surmised that post-war pockets would benefit from a watch that had all the durability and recognition as Rolex but without the price tag. The biggest saving was in the movement. Rather than use in-house, Wildsdorf used ETA, the Swatch-owned movement supplier, which is still true today.
Tudor is perhaps better known for its rugged, outdoorsy style. Everyone is currently enamoured with its vintage-inspired divers watch, Heritage Black Bay, which was recently updated with an all-black version. Similarly, its North Flag and Pelagos collections are popular among savvy shoppers, especially those with a passion for high-octane sports.
Although Tudor thrives on men’s watches, it also has a covetable offering for women.
The Tudor Glamour 2015/16 Collection (to see the collection click on the image)
Its Style collection is very, well stylish, while its Glamour designs are rather sensuous. Glamour has been especially prominent in recent months, with its exquisite limited edition Violet Lizard-leather strap version launched exclusively in Selfridges, Oxford Street (see review).
Its women’s pieces fuse sophisticated design with contemporary aesthetics making them a appealing choice for automatic newcomers. This Tudor Glamour Date+Day, for example, is a watch that proves Tudor isn’t afraid to take risks when it comes to its women’s watches. It puts an interesting and useful complication into a feminine timepiece and it really works – take a closer look:
Watch geeks have got the word out about Tudor but this is a brand that everyone can love.
Did You Know? The Oyster Prince Submariner, which was made in 1954, was adopted by the US and French Navy.
Brand Friends: Tom Cruise and Roger Sterling wore a Tudor Watch in Mission Impossible and Mad Men (respectively).