Looking for something to do this weekend? Well, why don’t you go to Harrods to have a look at the latest women’s watch launch from Baume & Mercier, which has a pop-up store in the Fine Watch Room for the rest of September.
If you’re familiar with this Swiss luxury brand’s past women’s watch efforts, you’ll be wondering why we’re even suggesting you brave the tourist hordes. And on a weekend, no less.
However, this collection is well worth it. Called Promesse, it takes its inspiration from the brand’s 1970s design, which were really covetable examples of fabulous Seventies watch design. Harrods has got its own limited edition on display, which ups the bling factor thanks to the addition of 61 diamonds encrusting the bezel.
It will also be a chance to see the bespoke sculpture, which was created by London-based artist Sally McKay for the launch of the collection. This wire mesh installation is of two hands linked by their little fingers to symbolise the lasting bond between two people. Baume & Mercier has also taken inspiration from the infamous love locks that brought down the Pont Des Arts in Paris and created a limited number of padlocks that customers can collect in-store, personalise and then attach to the sculpture.
Maybe a little too much for some people but by emphasising the romance aspect of this collection, Baume & Mercier is doing something no brand seems to be doing as yet – positioning its ladies watch collection as the ideal timepiece to pop the question with.
A more alternative type of woman, who has probably bought her own diamond solitaire years ago is starting to say “I do” to a beautiful watch. And that is exactly what response, it seems, Baume & Mercier are hoping to illicit with its Promesse collection.
We’d definitely say yes to that.