Bremont ATLC watch

The elbow grease is well and truly out at Bremont HQ. The British watch brand has just announced that it will be launching its ALT1-C/PW in a polished steel version.

The ALT1-C/PW is Bremont’s first non-limited edition polished steel watch that will form part of the core collection and will only be produced in limited numbers each year.

The case will be given the brand’s signature coating, which gives the watch case extreme hardness, excellent toughness, good wear and high-impact fatigue resistance.

Speaking about the reason for the launch Giles English co-founder of Bremont said: “Having seen such a fantastic response to the ALT1-C Rose Gold, and with our classic collection being a best-selling range for Bremont, we felt it was fitting to further add to this line with a new polished steel version. This is also the first time we have ever used our hardening process on a polished case.

“The ALT1-C timepieces are particularly popular due to the timeless design and the polished steel was very well received with the Victory model. As such we feel the introduction of this elegant dress watch will add a new dimension to the range.”

As with all Bremont watches this COSC-rated model will be manufactured at Bremont’s watchmaking facility in Henley-On-Thames.

You’ll have to wait until November to get your hands on one of these so, for now, you’ll just have to head to Mount Street to drool over the current collection.

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