Bulgari Lucea watch

When Bulgari unveiled its Lvcea at Baselworld 2014, it isn’t an understatement to say people were rather taken with it. It was such an interesting collection for the brand – at once very Bulgari and at the same time not.

There was the scale-like bracelet that references the iconic Serpenti, but then it was available in stainless steel and without all the stone-set pomp and circumstance you come to expect from a House with such a prestigious jewellery legacy.

It was also, especially in the simple diamond-free stainless-steel version, an everyday piece in the truest sense of the term. This was something you could wear with jeans, to the supermarket should you wish to; it was a completely elegant, unshowy timepiece.

Which is why we wanted to get a close up with our personal favourite – the stainless-steel automatic version – to show you why it is worth adding to your watch wardrobe.


Bulgari Lucea watch

The Bulgari Lvcea collection this watch is part of was launched solely for women and was cleverly created to sit across a variety of price points so that women were able to buy into the Maison, without expending serious amount of money. Though that option is available for those with slightly less constrained budgets.


Bulgari watch

There are two reasons why the Lvcea collection is worth taking a closer look at. Firstly, it looks fantastic. Previously, the only options for women looking to buy a Bulgari watch were the Serpenti, the Bulgari Bulgari, the B.Zero 1 or the Diagono. All four designs definitely had Marmite elements about them. With the Serpenti, it’s the unabashed 1970s feel, while the other three all have the brand name on the bezel, which is not to everyone’s taste.

The Lvcea, by contrast, is simply a beautiful women’s watch; no Marmite provisos at all.

Secondly, there is something for every taste and price bracket. Want something in steel that you can wear every day but that still has an in-house automatic for under £5,000? You got it. Want the full works – diamonds, gold, mechanical movement – that costs a bank’s bonus? Certainly, Madam.


Bulgari watch

All images were shot at Bulgari’s Bond Street boutique

Bulgari’s attention to detail comes to the fore in this design. The 33mm dial is elegant but substantial enough to wear during the day (though, in our opinion, the gold-and-diamond verison is more an after-dark piece) and it has a date window, which manages to be unobtrusive as so many dates often are.

The bracelet is where you can really see the craftsmanship and thought that has gone into this design. It is inspired by the Serpenti, but in this iteration the “scales” are more geometric and are melded together giving a robust yet smooth finish.

The result is something that fits beautifully with the curve of the wrist but doesn’t remove half your arm hairs or feel at all flimsy.

And, as a final nod to Bulgari’s fine jewellery prowess, every design comes with a noble purple cabochon crown.


The answer to this question all depends on which Lvcea you buy. The stainless steel versions are the perfect everyday watch – elegant but not showy, with the steel lending an element of practicality to the design. As you can see from the Polyvore board below, we think it adds a frisson of glamour to a neutral palette.

At a push, depending on what your day-to-day life is like, the same argument could be made for the steel-and-gold versions. It would look incredibly chic with a crisp white shirt or black cashmere jumper (no man-mades please…).

However, the full gold-and-diamond version is definitely made for cocktails. Keep the rest of your outfit and jewellery simple and allow this piece to be the centre of attention.

Bulgari Polyvore

To get this look , click on the board


The Bulgari Lvcea collection has a watch for every woman and every occasion, but if you’re looking for a luxury automatic timepiece you don’t have to keep in a safe then we think this this stainless steel number fits the bill perfectly.

Bulgari Lvcea Stainless Steel Automatic RRP: £3,570; stainless steel bracelet and case and date indicator at 3 o’clock

Buy Now: Bulgari

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