British classical singer Carly Paoli pairs Bedat & Co Geneve with luxury fashion house Ralph & Russo for one serious luxury affiliation
Luxury Swiss watch specialists Bedat & Co has announced it is set to align itself with the exclusive couture fashion house; Ralph & Russo, following an introduction from British classical singer; Carly Paoli, who acts as a brand ambassador for the brand, as well as being a loyal Ralph & Russo client. Showcased within the private Mayfair townhouse, Bedat & Co will find itself in good company, sitting alongside new, archived and never before seen handcrafted, bespoke pieces and designs.
The pairing marks an exciting marriage for Bedat & Co, which was founded on the premise of celebrating women and all their intricacies, an ethos which falls in perfect synergy with Eve’s Watch. The timepieces created all work towards honouring the soul and sheer force of femininity, which the brand founder; Madame Simone Bedat pioneered. After 50 years working at the pinnacle of the Swiss watch industry, she made the ground-breaking move, arguably breaking the mould in the male dominated Swiss watch industry, to create the world’s first watch brand designed exclusively for women.
Of the pairing, Carly Paoli says; “I love the sense of drama and theatricality that Ralph & Russo’s dresses give me when I’m on stage. My role as a singer is to give my audience a complete performance experience and wearing Ralph & Russo alongside my Bedat & Co. Extravaganza timepiece allows me to do that and as a British performer I am delighted to be supporting another leading UK brand on the global stage and celebrating their achievement.”