Born in 1978
Origin Italy
Prices from £89
Famous for  Jessica Simpson and Britney Spears are fans

Diesel, the bold trailblazing Italian fashion label founded by Renzo Rosso and Adriano Goldschmeid in 1978, harbours the need to surprise and set trends. Its brave and mighty design palette has given us watches that shout from the wrist. Staggeringly different with all the detail needed to fit into an active youthful lifestyle, its urban yet sexy watch creations have flourished making this brand one to cheer on. Diesel has earned a reputation for being an inspired, imaginative and larger than life brand that caters for the tastes of those who already stand out from the crowd – both men and women.

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