Hunting for the perfect gift can be a nightmare, especially if you’re buying for a tricky mother-in-law or your hard to please boyfriend.

When it comes to gifting watches, it’s tough to know what to do for the best. Should it be a leather strap or bracelet strap? Crystal bezel or no crystal bezel? Brand name or more affordable unknown?

Don’t panic! We’ve got watch shopping and gifting down to a fine art, so sit back, relax and let us take you through the need-to-knows for gifting like a boss. The wrapping paper is up to you though…

Decide on your Budget

You may think the people in your life deserve to be dripping in diamond-encrusted Patek Philippe watches, but, let’s face it, they’re not exactly affordable. Before you start hunting for the perfect watch consider your budget and stick to it. You may also find that your choice of budget narrows down your list of target shops, making finding what you’re looking for a whole lot easier.

Read our Fashion Watch and Luxury Watch editorial to decide where your wallet lies.

Check our Buying Guides

Whether you’re looking for quirky digital watches, fitness gadgets, budget-friendly fashion watches or a connected smartwatch, we’ve got a buying guide to suit…

Think About Their Personality

It’s easy when shopping for watches to be drawn to what YOU like and not what your friend or family member will like. Before you head out the door write down a list of requirements, like minimal with a black leather strap, or classic bracelet strap with a splash of colour, to ensure you’re choosing free of your own bias. Of course, you have our permission to buy something for yourself at the same time!

+ For the adventurous and daring
+ For fans of bright colours
+ For fashion forward types
+ For him

What do They Get Up To?

If your loved one is a mountain climbing, deep sea diving adrenaline junkie you may want to think twice about buying them that delicate little dress watch. Think about their hobbies and interests and let that shape your decision. For example, if they like to swim you may want to splash (excuse the pun) out on one of these water resistant watches.

Check out…

+ Watches for fitness fans
+ Watches for artistic types
+ Watches for lovers of the great outdoors

Are They Brand Obsessive?

Take a peek at your friend or family member’s wardrobe – do they have more labels than Harvey Nichols in there? If the answer is yes, you may want to stick to a recognisable brand name, like Citizen, Seiko, Casio, Swarovski or Guess to name just a few.

However, if they’re just as likely to buy Topshop as they are Tom Ford, you can get away with being a bit more experimental. We recommend pushing their boundaries by visiting the Dezeen Watch Store, which stocks cool, quirky and emerging brands.

Read more

Closer look…

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