Born in 1975
Origin Switzerland
Prices from £445
Famous for  The boutique Swiss firm is proud to have an official partnership with the biggest football club in the world, FC Barcelona

Maurice La Croix prides itself on combining the art of traditional Swiss watchmaking with cutting edge innovation.  Its vision?  To create watches that are unlike any other timepiece.

The company produces 90,000 watches a year and is uncompromising in its continuous search for new details in craftsmanship and accuracy.  Its latest ladies watch, “Les Classiques Phase de Lune Automatic”, is driven by a self-winding ML37 mechanical caliber (see above).  The lunar months are displayed between the day-of-the-week and month indications on a disk at 12 o’clock and that of the date, shown by a centre hand.

Did You Know? Although one of the few independent Swiss firms, Maurice La Croix is among the most innovative – producing 12 in-house bespoke movements in its 38-year history.

Brand Friends: Olympic swimmer James Magnussen and Internet entrepreneur Jimmy Wales

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