Screenshot-of-new-Selfridge's & Co--fine watches boutique-shopSelfridges goes live with its new online Fine Watches Boutique, bringing you up close and personal to 200 luxury timepieces. Following the trend of women investing in elegance and exceptional craftsmanship, the visit-our-store only domain of its boutique has finally been given online status to satisfy our growing desire for luxury wristwatches and heirloom timepieces. Although a limited choice of brands, with only TAG Heuer, Frederique Constant and Gucci showing collections, we are sure there will be more to follow soon! The boys have a slightly wider range to choose from, with the likes of British brand Bremont, Bell & Ross, Baume & Mercier, Gucci, Montblanc, Dreyfuss and U-Boat showcasing their collections.


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