Born in 1914
Origin Australia
Prices from £20
Famous for  Although Speedo has become synonymous with men’s swimming briefs, they actual account for less then 2% of the company’s sales

Speedo began with a young Scot named Alexander MacRae, who migrated to Australia in 1910 and set up an underwear manufacture business. In 1914 under the brand name ‘Fortitude’ which had been taken from the motto on the clan MacRae crest, Speedo originated. Alexander quickly expanded his operations to include swimwear, and so the brand we know today was born.

The Speedo Timing collection combines cutting edge technology, unique design, sophisticated style, extreme comfort, practical functions and lightweight advanced materials. Whether you’re a performance swimmer training for a competition, or a junior swimmer just having fun in the water, Speedo has the perfect watch for you.

Did You Know? Speedo has been nominated for Fan Brand of the Year at the Sports Technology awards 2014!

Brand Friends Speedo has naturally teamed up with many highly esteemed athletes including names like Ryan Lochte, Bronte Barratt, Cullen Jones.

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