TAG Heuer Carrera Lady Automatic Watch Black Face

This is rather exciting. TAG Heuer has launched its first-ever Carrera collection designed specifically for women, designed by Christoph Behling. The original man’s Carrera was designed in 1963 by Jack Heuer as a tribute to the Carrera Panamericana Mexico Race, the border-to-border sports cars racing event that ran from 1950–1954 and was generally believed to be the most dangerous race in the world. Thankfully you won’t need to risk life and limb to wear these – though they would look good behind the wheel of a sports car. There’s something for every taste here – more interested in movements than diamonds? Try the the black-dialled beauty.

If bi-colour and diamonds is what you’re looking for then try this:

TAG Heuer Carrera Lady Automatic Watch Pink and Silver

Its also admirable that the watch has echoes of the man’s version of the Carrera but doesn’t feel like all TAG HQ have shrunken a man’s watch and thrown diamonds at it, as so many women’s watches do.

This is another example of a Swiss brand paying attention to what women actually want. Long may it continue.

RRP for black dial with diamond dots £2,825 and £4,195 for the bi-colour with diamond dots.

TAG Heuer is stocked at The Watch Gallery and Watches of Switzerland. It is also available at Tagheuer.co.uk

(If you want to read more about the design inspiration behind the new Carrera, then read our interview with TAG Heuer’s lead designer, Christoph Behling, here

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