As a woman who relishes in detail, to my delight there is a see through case back disclosing the mechanism.  Seeing the movement really brings it home that this is a crafted piece of art

TAG Heuer is one of the most globally recognised and popular of watch brands. From its choice of materials to design, TAG Heuer has secured its place in history holding many of the world’s firsts and an impressive number of patents, making it one of the key references in Swiss Made watchmaking. Constantly pushing the frontiers of precision, durability and technical innovation TAG Heuer is naturally closely aligned with competitive sports. However, if you dig deeper this major player proudly offers a range of ladies watches that will make any woman feel like the star attraction.



Breaking away from the traditional masculine Link model, the Link Lady does have an air of aesthetic femininity about it, but in hand it retains a fairly heavy disposition. Even before introducing it to my wrist I can tell by its weight that it is a watch that wants its presence known when worn.  Not necessarily a negative, in fact, I feel rather reassured by a substantial watch which on some level reinforces the notion of being ‘in time’.  However, others may prefer a lighter experience.

This automatic Swiss Made timepiece has symmetry in its makeup blending circle and square forms together.  Modest, yes, but effective, the design is neat and subtle perfect for everyday wear.

Up close and personal

There are eleven beautifully displayed square diamonds to mark every hour except for 6 o’clock which holds the date window.  This is successfully contrasted with the round diamonds circling the bezel. The dial is a white mother-of-pearl, which does not normally appeal to me on a ‘bland’ level, but surprisingly feels luxuriously creamy and softens the presentation of the watch in its totality.  It would look stunning on sun kissed skin, drawing out its richness. I applaud TAG Heuer’s decision to keep their emblem on the front neutral, preserving this simple tonal dream, although I would have preferred the appellation to have followed suit as opposed to black print.

Polished and faceted white luminescent hour and minute hands help the eye gauge the time day or night.  The 34.5mm case has a sapphire crystal glass which lies on a bed of three rings so has significant depth.  The crown features the TAG Heuer emblem.

As a woman who relishes in detail, to my delight there is a see through case back disclosing the mechanism.  Seeing the movement really brings it home that this is a crafted piece of art.

On the wrist


Slipping the polished stainless steel bracelet on, the Link Lady is a breeze to fasten and with an easy release invisible butterfly clasp, will not hinder even the longest manicured nails.

Waterproof up to 100 metres, this watch holds its own under its graceful hood which is to be expected from a robust brand like TAG Heuer. This timepiece can easily meet all your requirements, a feminine outlook with inner strength that can be worn around the clock.

  • Subtle use of diamonds balanced perfectly with the design
  • A breeze to fasten and release
  • A feminine yet purposeful timepiece that is easy to wear 24/7
  • Black type on the pale face loses a little of its aesthetic appeal
  • Weighty for some (but not for me)

RRP: £5,350

Available from: TAG Heuer, The Watch Gallery


Style: Luxury
Colour: Silver
Watch Movement: Automatic mechanical, TAG Heuer Calibre 7, Power reserve 42-46 hours
Functions: Hours, minutes, seconds, date
Case shape: Stone shaped
Case material: Polished Steel
Case width: 34.5mm
Bezel: Diamond-set
Glass: Anti-reflective sapphire crystal
Dial colour: White mother-of-pearl
Strap type: Polished steel bracelet
Clasp: Butterfly folding clasp
Water resistance: 100 metres
Manufacturer warranty: 2 years
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