The Judges

12 award categories have been curated and shortlisted by Eve’s Watch, with the winners chosen by our carefully selected judging panels, comprising influential, informed and authoritative female watch specialists, journalists, collectors and buyers.
Tracey Llewlleyn Eve's Watch Awards 2017 Judge
Tracey Llewlleyn

Initially training as an engineer, Tracey stumbled into journalism 20 years ago and never managed to find a way out. Originally working on architecture and building titles, she later moved into consumer publishing, contributing to a variety of lifestyle titles covering fashion, travel and general luxury, including Home & Life, La Dolce Vita and Palladium. 

A decade ago, Tracey met a watch journalist who became her horological mentor, eventually introducing her to QP magazine on which she became Deputy Editor in 2009. Tracey left QP to set up Revolution UK in 2013 and is today Deputy Global Editorial Director of Revolution Press, overseeing editorial content across seven editions of the title. Focusing on an audience of connoisseurs with broad interests, Revolution aims to do what has never been done before: to bring the watch magazine out of the specialist journal category and into the realm of the men’s lifestyle market.

In addition to Revolution, Tracey also contributes watch-related content on a regular basis to The Times, Wall Street Journal and Octane magazine.

“Being asked to join the Eve’s Watch Awards judging panel was both a pleasure and a privilege. The shortlist of watches in every category is proof – if needed – that we are seeing a shift among brands who are now recognising the buying power of the female market. In terms of design, mechanics and lifestyle needs the demands of women watch buyers are being addressed across the board – with both mechanical and quartz timepieces.”

Elizabeth Doerr

Elizabeth Doerr is the editor-in-chief of, an innovative online magazine for watchmaking and related luxury topics. More than twenty-five years in watch publishing began for Elizabeth in 1991, who became well-known in English-speaking countries as senior editor of Wristwatch Annual for 12 years. This Germany-based ex-pat with an optimistic American attitude is a sought-after contributor to a variety of magazines, an often-quoted specialist in newspapers, and a frequent member of various watch industry juries and committees.

Prominently, these include the prestigious Cultural Committee of the FHH (Fondation de la Haute Horlogerie) and participation in the 2012, 2013, 2014, 2015, and 2016 juries of watchmaking’s “Oscars,” the Grand Prix d’Horlogerie de Genève. Elizabeth is also the author of 12 Faces of Time, an artistic look at independent watchmaking published by teNeues in February 2010, and Bridging Art and Mechanics: The Unabridged Story of the Corum Golden Bridge, published by Watchprint in 2015. She is also a frequent on-camera contributor to TheWatches TV, the first video magazine in the watch world, as well as a contributor to

“I’m very pleased to support this new women’s watch awards by being a member of the inaugural jury. Women’s watches have received far too little attention these last decades. I am so happy to help promote mechanics for the female wrist!”

Laura McCreddie

Laura McCreddie has been writing about watches and jewellery for six years since first becoming editor of Retail Jeweller, the UK’s leading B2B publication for the industry. Her obsession with watches was born out of a trip to luxury invite-only trade fair Salon International de la Haute Horlogerie (SIHH) when she was very new to the job. Completely bowled over by what she saw and totally confused by words such as “rattrapante”, “flyback” and “tourbillon”, Laura decided to find out more. A lot more as it turns out, eventually making watches her journalistic speciality. She is now editor-at-large for Eve’s Watch, has a monthly column on women’s watches in City AM’s Bespoke magazine and regularly contributes to the Times LUXX, Men’s Health, Wired, Ask Men and QP.

“I’m supporting the awards because there is nothing like it. It recognises a sector of the industry that, until a few years ago, didn’t exist in any real capacity, and which now contains incredible diversity and choice. As a celebration of both women and watchmaking, it is unique.”

Avril Groom Eve's Watch Awards 2017 Judge
Avril Groom

Writes on fashion, watches and jewellery for a wide range of upmarket publications. Contributes regularly to the Financial Times How to Spend It magazine and website, Luxure magazine, JFW magazine and Sphere magazine, is editor of Country and Town House’s jewellery and watch supplement and is fashion editor-at-large for Centurion and Departures magazines.

“The awards will be a wonderful spotlight on women’s watches in a traditionally male-dominated industry. Female consumers are becoming far more interested in and knowledgeable about watches, sales of women’s watches are relatively buoyant and women are rising to prominent positions within the industry so it is a very good time to acknowledge this with awards that will add to the buzz about women’s watches.”

Gaia Geddes Eve's Watch Awards 2017 Judge
Gaia Geddes

Gaia Geddes started her career at Vogue where she remained for 4 years.  She then became Accessories Editor for the launch of the UK edition of InStyle.  It is here that her love for jewellery began.  Bags and shoes became secondary to watches and jewellery.

She then moved on to CondeNast Traveller as Executive Fashion Editor but this stint was short and she was quickly poached by Harpers Bazaar to become Executive Fashion Director.  After a couple of years she had added the title of Jewellery Editor to her fashion role.

She continued to work on fashion projects but her heart was set on Jewellery and Watches.  She stayed with Harpers Bazaar for 9 years and chose to go freelance after the birth of her second child.

She contributed to The Telegraph, Vanity Fair, Red and Brummell. She is now Executive Jewellery and Watch Editor for Porter, the publishing branch of the Yoox Net-A-Porter group. She has worked on projects with a variety of jewellery brands including Chopard, De Beers, Faberge, Theo Fennell, Adler, Georg Jensen and Selfridges. 

“The relationship that women have with watches has undergone a seismic shift in the last decade. Of course,  watches tell the time but they have become such an integral part of a women’s wardrobe that it is indeed their time to shine. Women are no longer interested in owning a smaller version of a man’s watch, they have become much more demanding and now want timepieces that exude femininity, know-how and ultimately are wonderful to wear. The Eve’s Watch Awards is the very first women’s focused watch awards that celebrates outstanding design, manufacture, and timekeeping, finally putting the spotlight on the Women’s World of Watches.”

Rebecca Struthers

Rebecca Struthers was just 17 when she set out in the watch industry. A trained jeweller and silversmith, watchmaker and gemmologist; Rebecca’s real passion is in horological education. In 2012 she completed a masters degree in history of art and design, which she tailored to antiquarian horology as no such specialist course existed in the UK at the time. Her work gained the recognition of the Arts and Humanities Research Council who awarded her a Ph.D studentship which, on completion, will make Rebecca the first Doctor of Horology in British history.

Alongside her research, Rebecca works with husband and master watchmaker Craig Struthers. The Struthers’ use the decades of experience acquired between them to combine the fine art of watchmaking with their close contacts in the worlds of goldsmithing, engraving, enamelling and stone setting to name but a few; reviving a traditional collaborative style of watchmaking which has not been practised in the UK to such a thorough extent since the end of the nineteenth century.

“It’s a huge honour to be involved with the first award ceremony for women and watches. Seeing as the wristwatch was invented for women, quite probably from a concept and commission by a woman; it’s about time we celebrated their achievements in design and technology.”

Alice Ella Jonsdottir Ferrier Eve's Watch Awards 2017 Judge
Alice Ella Jonsdottir Ferrier

Alice is an avid watch collector, her passion born from her father’s overwhelming interest and collection of timepieces. When not fantasising about watches, Alice continues her role of seasoned PR professional and luxury brand ambassador. She is principally been active in representing and advising companies on PR strategy and brand management. Alice has a decade of experience creating multi-channel campaigns for luxury brands in the culinary, hospitality, beauty and wellness arenas and a proven record of delivering success in an industry that caters to HNWIs.

She specialises in ensuring her clients are strategically aligned alongside likeminded brands and associations, using her strong relationships with key media titles, marketing partners and VIPs, across the UK, Europe, Russia, U.A.E and U.S.A.   

Her clients include Four Seasons Hotels & Resorts, Dom Pérignon, Bentley Motors, Alan Yau, Cartier and MercedezBenz Fashion Week.

“I am passionate about watches and so am honoured to be a part of the inaugural Eve’s Watch Awards. In an industry dominated by timepieces designed for men I am delighted to celebrate watches specifically designed for women.”

Robyn Kotze

Robyn Kotze, Fashion Editor of InStyle, stylist and fashion consultant. Robyn had been with the magazine for over 5 years and works across their platforms – styling covers, main fashion, beauty, jewellery and watches as well as contributing across all InStyle’s social channels. 

“It’s great that women watches are being acknowledged, women have an opinion on what goes on their wrist and now they have more choice which is always a good thing!”

Jane Trew

Jane Trew co-founded Eve’s Watch and the Eve’s Watch Awards with her sister Larissa. With a background in business and project consultancy, Jane oversees the operations and creative agenda to bring to life the DNA of the business. Working with watches for over 4 years, she is a strong believer that not only is it every woman’s prerogative to have a watch wardrobe, but also to have an opinion on what timepiece graces their wrist. 

“Whilst working on the Awards, I have been humbled by the many amazing women within the watch industry who have supported our vision to celebrate women’s watches and their spirit to get involved. It is about time that the accomplishments within this sector are spotlighted, not only to reward those who have pioneered the way forward, but to encourage others to follow suit. Women are not just interested in watches, they are buying watches and this will no doubt drive the excellence to come.”

The Buyer’s Panel

Gemma Miskimmon Amazon Eve's Watch Awards 2017 Judge
Gemma Miskimmon
Amazon, Senior Vendor Manager Watches EU

“I fully support Eve’s Watch celebrating the importance of women’s watches and their place in the market. Women spend billions on accessorizing themselves whether to have a voice and display their personality, send a message about who they are, or just to have fun, watches should be a main part of that spend. Whether it’s a flash of colour, an elegant diamond or a power statement, watch brands have been seeing the demand and listening to women to give them what they want. So by celebrating the brands who know the value of their female consumer, Eve’s Watch is celebrating all that is great about the industry we are in.”

Kelly-Best-Signet Eve's Watch Awards 2017 Judge
Kelly Best
Signet, Buying Controller (Ernest Jones)

“I’m supporting these Awards as women and womens watches are often overlooked or take a back seat in what is a predominantly male orientated and dominated industry. Women account for 50% of the market so it’s important that is recognised.”

Erica Redgrave
DM London, Watch Buyer (The Watch Gallery)

“I am supporting the Eve’s Watch Awards because mens watches get all the attention. It’s refreshing to see a watch website that caters for women.”

Lisa Broun Eve's Watch Awards 2017 Judge
Lisa Broun
Aurum Holdings, Senior Buyer (Goldsmiths, Mappin & Webb, Watches of Switzerland)

“It is so refreshing to see women’s watches being recognised in a male dominated market.”

Faye Soteri Eve's Watch Awards 2017 Judge
Faye Soteri
Aurum Holdings, Watch Buyer Specialist Brands

“In an industry that’s primarily dominated by male product ranges and  heavily weighted towards men’s timepieces, it’s fantastic to see Eve’s Watch focusing on women’s watches, raising the profile of accessible and beautiful watches.”

Elizabeth Davies Eve's Watch Awards 2017 Judge
Elizabeth Davies
Aurum Holdings, Classic Watch Buyer

“I am excited to work with Eve’s Watch on this event as I think it is really important to highlight the importance of design led women’s watches, therefore increasing the offer and choice available to us which has sometimes been limited in the past on the classic areas ie a women’s watch was smaller version of a men’s watch!”

Michelle Aherne Eve's Watch Awards 2017 Judge
Michelle Aherne
Aurum Holdings, Fashion Buyer

“The industry is greatly weighted by strong gents brands, and it’s only been a handful of years that ladies product and interest for owning a watch has strengthened. There is still so much opportunity in the ladies watch market and we are starting to see some exciting brands coming through, so that our customers have more choice and amazing product to choose from. It’s great to see Eve’s Watch supporting ladies brands, and by doing these Awards gives the brands the visibility and credit they deserve.”

Claire James Eve's Watch Awards 2017 Judge
Claire James
Aurum Holdings, Senior Buyer (Goldsmiths, Mappin & Webb, Watches of Switzerland)

“Eve’s Watch inspires each reader to think of watches as a true accessory ‘a finishing touch to the perfect outfit’. Not just a functional time piece. It is a pleasure to have been asked to be apart of the Eve’s Watch Awards to celebrate new brands, exciting brands, ladies watches, design and very importantly trend and innovation.”



Contact the Awards Team

If you would like to know more about the the Eve’s Watch Awards, or want to get involved we would love to hear from you: