The Judges of the Eve’s Watch Awards 2017

Eve’s Watch is delighted to present the Judges of the Eve’s Watch Awards 2017 in association with Urb-it.  The handpicked judging panels comprise industry experts from journalists to collectors, designers to buyers, all tasked alongside the Eve’s Watch team to unearth the timepieces that are piquing interest, creating a buzz and perhaps most pertinent of all, are in whatever way, moving the world of women’s watches forward.

The 12 Awards will spotlight the finest of offerings, from fashionable frivolity to complex creations and bejewelled showstoppers. Want to know who made the cut? See the The Shortlist here.

The 13th Award, however, gets chosen by YOU. The Popular Choice Award is your opportunity to vote for your favourite watch brand with the chance to win a luxury weekend break. Vote now – good luck!

Eve's Watch Awards-2017-Judges

Main Judges of the Eve’s Watch Awards 2017

The Main Judging Panel

Tracey Llewlleyn Eve's Watch Awards 2017 Judge
Tracey Llewlleyn, Deputy Global Editorial Director of Revolution Press

Initially training as an engineer, Tracey stumbled into journalism 20 years ago and never managed to find a way out. Originally working on architecture and building titles, she later moved into consumer publishing, contributing to a variety of lifestyle titles covering fashion, travel and general luxury, including Home & Life, La Dolce Vita and Palladium. 

A decade ago, Tracey met a watch journalist who became her horological mentor, eventually introducing her to QP magazine on which she became Deputy Editor in 2009. Tracey left QP to set up Revolution UK in 2013 and is today Deputy Global Editorial Director of Revolution Press, overseeing editorial content across seven editions of the title. In addition to Revolution, Tracey also contributes watch-related content on a regular basis to The Times, Wall Street Journal and Octane magazine.

“Being asked to join the Eve’s Watch Awards judging panel was both a pleasure and a privilege. The shortlist of watches in every category is proof – if needed – that we are seeing a shift among brands who are now recognising the buying power of the female market. In terms of design, mechanics and lifestyle needs the demands of women watch buyers are being addressed across the board – with both mechanical and quartz timepieces”

Elizabeth Doerr, Editor-in-Chief of

Elizabeth Doerr is the editor-in-chief of, an innovative online magazine for watchmaking and related luxury topics. More than twenty-five years in watch publishing began for Elizabeth in 1991, who became well-known in English-speaking countries as senior editor of Wristwatch Annual for 12 years. This Germany-based ex-pat with an optimistic American attitude is a sought-after contributor to a variety of magazines, an often-quoted specialist in newspapers, and a frequent member of various watch industry juries and committees.

Prominently, these include the prestigious Cultural Committee of the FHH (Fondation de la Haute Horlogerie) and participation from 2012-2017 juries of watchmaking’s “Oscars,” the Grand Prix d’Horlogerie de Genève. Elizabeth is also the author of 12 Faces of Time, an artistic look at independent watchmaking published by teNeues in February 2010, and Bridging Art and Mechanics: The Unabridged Story of the Corum Golden Bridge, published by Watchprint in 2015. She is also a frequent on-camera contributor to TheWatches TV, the first video magazine in the watch world, as well as a contributor to

This is one of the best recent initiatives in the world of watchmaking, and I am very proud to be part of it. It’s time for women’s voices to be unequivocally heard!

Sara Sandmeier Eve's Watch Awards 2017 Judge
Sara Sandmeier, Jewellery & Watch Freelance Designer, Founder of Design-Fashion-Styling

As a rising fashion stylist with a priceless sense of esthetics and trend spotting, Sara Sandmeier  is making considerable ripples within the luxury watch and jewelry métier. Sara started out with a bachelor’s in jewelry design but soon was attracted by the Haute Horlogerie with the likes of Rolex and Piaget and emerged as a watch designer for 16 years at Baume & Mercier. During these years she also evolved as brand ambassador, giving conferences and interviews with international press, worked on exeptional projects – blending watch design with haute couture and linking her passion for fashion.

“As a former watch designer and woman I felt privileged when Eve’s Watch offered me to be on the judging panel. With this unique award, Eve’s Watch selects different feminine timepieces of all categories and gives watch-lovers an exciting summary of what’s going on in the world of women’s watches”

Dr Rebecca Struthers Eve's Watch Awards 2017 Judge
Dr Rebecca Struthers, Managing Director, Struthers London

Dr Rebecca Struthers was voted Woman of the Year in last year’s Eve’s Watch Awards and for good reason too! Rebecca was just 17 when she set out in the watch industry. A trained jeweller and silversmith, watchmaker and gemmologist; Rebecca’s real passion is in horological education. In 2012 she completed a masters degree in history of art and design, which she tailored to antiquarian horology as no such specialist course existed in the UK at the time. Her work gained the recognition of the Arts and Humanities Research Council who awarded her a Ph.D studentship. Rebecca qualified in 2016 making her the first Doctor of Horology in British history.

Alongside her research, Rebecca works with husband and master watchmaker Craig Struthers, together they founded Struthers London. The Struthers’ use the decades of experience acquired between them to combine the fine art of watchmaking with their close contacts in the worlds of goldsmithing, engraving, enamelling and stone setting to name but a few; reviving a traditional collaborative style of watchmaking which has not been practised in the UK to such a thorough extent since the end of the nineteenth century.

“It’s been humbling to sit on a panel with such inspirational women from the world of watches and another exciting year of judging”

Avril Groom Eve's Watch Awards 2017 Judge
Avril Groom, Freelance Fashion, Jewellery and Watch Journalist

Writes on fashion, watches and jewellery for a wide range of upmarket publications. Contributes regularly to the Financial Times How to Spend It magazine and website, Luxure magazine, JFW magazine and Sphere magazine, is editor of Country and Town House’s jewellery and watch supplement and is fashion editor-at-large for Centurion and Departures magazines.

In only its first year, Eve’s Watch has made a major mark on the industry, drawing attention not just to the rising standards of both beauty and watchmaking craft in timepieces designed for (and in some cases by) women, but also to the growing voice of women in the industry,  as customers and participants. It is a privilege to be part of it and I look forward to it highlighting fabulous new models once again and encouraging more women to become part of this exciting business”


Gaia Geddes Eve's Watch Awards 2017 Judge
Gaia Geddes, Executive Jewellery and Watch Editor for Porter

Gaia Geddes started her career at Vogue where she remained for four years.  She then became Accessories Editor for the launch of the UK edition of InStyle.  It is here that her love for jewellery began.  Bags and shoes became secondary to watches and jewellery.

She then moved on to CondeNast Traveller as Executive Fashion Editor but this stint was short and she was quickly poached by Harpers Bazaar to become Executive Fashion Director.  After a couple of years she had added the title of Jewellery Editor to her fashion role.

She continued to work on fashion projects but her heart was set on Jewellery and Watches.  She stayed with Harpers Bazaar for nine years and chose to go freelance after the birth of her second child.

She contributed to The Telegraph, Vanity Fair, Red and Brummell. She is now Executive Jewellery and Watch Editor for Porter, the publishing branch of the Yoox Net-A-Porter group. She has worked on projects with a variety of jewellery brands including Chopard, De Beers, Faberge, Theo Fennell, Adler, Georg Jensen and Selfridges. 

“The relationship that women have with watches has undergone a seismic shift in the last decade. Of course, watches tell the time but they have become such an integral part of a women’s wardrobe that it is indeed their time to shine. The Eve’s Watch Awards celebrates outstanding design, manufacture, and timekeeping, putting the spotlight on the women’s world of watches”

Katrina Israel Eve's Watch Awards 2017 Judge
Katrina Israel, Fashion Features Director for ES Magazine

Currently fashion features director at London’s ES Magazine, Katrina Israel has worked across the fashion, jewellery, watches and design spheres at Wallpaper*, NET-A-PORTER  and RUSSH magazine in London, in addition to Harper’s BAZAAR and The Australian newspaper in her hometown of Sydney. Katrina has contributed to global titles including Time, The Telegraph, WSJ, Elle, Interview Germany, Vogue Australia, Sunday Style and Qantas Insider in addition to consultancy and copy writing for a range of luxury, style and lifestyle brands.

“It is a pleasure to have been asked to be a part of the Eve’s Watch awards to celebrate new and exciting women’s watch brands and most importantly innovation within the horology field”

Jessica DIamond Eve's Watch Awards 2017 Judge
Jessica Diamond, Watch and Jewellery Editor for Condé Nast Traveller

Jessica Diamond started her career at British Vogue, before moving to Wallpaper* where she was their Watch & Jewellery Editor for 7 years. She now holds the same position at Condé Nast Traveller where she edits their annual watch and jewellery supplement, while also freelancing for, amongst others, the Telegraph, the Financial Times and Vanity Fair. She is the Women’s Watch expert for Telegraph Luxury, and Associate Editor of ST Watches & Jewellery. Travelling extensively in search of the next trend or collection launch, she can be found in places as far flung as India, St Barts, New York or Kuwait, or closer to home on Bond Street or Place Vendôme. If it ticks and looks good, it’s firmly on her radar.

“The women’s watch market has come on in leaps and bounds over the last few years; Eve’s Watch Awards is an unbiased, design-conscious, technical-savvy collective that is quite rightly rewarding and encouraging those producing beautiful timepieces”

Laura McCreddie-Doak Eve's Watch Awards 2017 Judge
Laura McCreddie-Doak, Freelance Jewellery and Watch Journalist and Editor-at-Large for Eve’s Watch

Laura McCreddie-Doak has been writing about watches and jewellery for six years since first becoming editor of Retail Jeweller, the UK’s leading B2B publication for the industry. Her obsession with watches was born out of a trip to luxury invite-only trade fair Salon International de la Haute Horlogerie (SIHH) when she was very new to the job. Completely bowled over by what she saw and totally confused by words such as “rattrapante”, “flyback” and “tourbillon”, Laura decided to find out more. A lot more as it turns out, eventually making watches her journalistic speciality. She is now editor-at-large for Eve’s Watch, has a monthly column on women’s watches in City AM’s Bespoke magazine and regularly contributes to the Times LUXX, Men’s Health, Wired, Ask Men and QP.

“The Eve’s Watch awards is one of those ideas that is so brilliant and so necessary, it makes you wonder why no one has done it before. As a showcase of both feminine talent and female-centric watchmaking, it is totally unique and to be involved in the process as a judge is a privilege”

Alice Ella Jonsdottir Ferrier Eve's Watch Awards 2017 Judge
Alice Ella Jonsdottir Ferrier, Avid Watch Collector and Luxury Brand Ambassador

Alice is an avid watch collector, her passion born from her father’s overwhelming interest and collection of timepieces. When not fantasising about watches, Alice continues her role of seasoned PR professional and luxury brand ambassador. She is principally been active in representing and advising companies on PR strategy and brand management. Alice has a decade of experience creating multi-channel campaigns for luxury brands in the culinary, hospitality, beauty and wellness arenas and a proven record of delivering success in an industry that caters to HNWIs.

She specialises in ensuring her clients are strategically aligned alongside likeminded brands and associations, using her strong relationships with key media titles, marketing partners and VIPs, across the UK, Europe, Russia, U.A.E and U.S.A.   

Her clients include Four Seasons Hotels & Resorts, Dom Pérignon, Bentley Motors, Alan Yau, Cartier and MercedezBenz Fashion Week.

“I am passionate about watches and so am honoured to be a part of the Eve’s Watch Awards. In an industry dominated by timepieces designed for men I am delighted to celebrate watches specifically designed for women”

Jane Trew Eve's Watch Co-Founder
Jane Trew, Co-Founder of Eve’s Watch Awards and Associate Publisher of Eve’s Watch

Jane Trew co-founded Eve’s Watch and the Eve’s Watch Awards with her sister Larissa. With a background in business and project consultancy, Jane oversees the operations and creative agenda to bring to life the DNA of the business. She is a strong believer that not only is it every woman’s prerogative to have a watch wardrobe, but also to have an opinion on what timepiece graces their wrist. 

“Whilst working on the Awards, I have been humbled by the many amazing women within the watch industry who have supported our vision to celebrate women’s watches and their spirit to get involved. It is about time that the accomplishments within this sector are spotlighted, not only to reward those who have pioneered the way forward, but to encourage others to follow suit. Women are not just interested in watches, they are buying watches and this will no doubt drive the excellence to come”

Urb-it Eve's Watch

The Buyer’s Panel

The Buyer’s Panel is a collaboration of talented and professional watch buyers across leading UK retailers who give their expert and personal opinion of which watch brands successfully translate key trends into watches; design with women in mind; specifically targets female consumers in an innovative way and ultimately have that ‘wow factor’ knowing just what women want!

Gemma Miskimmon Amazon Eve's Watch Awards 2017 Judge
Gemma Miskimmon, Amazon, Senior Vendor Manager Watches EU
“The triumph of last year’s Eve’s Watch Awards is not only testament to Larissa & Jane’s hard work and commitment, but to the support shown by the great women and men within the watch industry who recognize the importance of celebrating women in watches and the segment as a whole.”
Aly Rigby John LewisEve's Watch Awards 2017 Judge
Aly Rigby, John Lewis, Assistant Buyer, Jewellery & Watches
“I am honoured to be a part of these Awards, having been chosen to vote for the most innovative & desirable watch brand within the industry, alongside other leading retailers. As John Lewis Watch Buyer I am really excited to work with Eve’s Watch on these Awards and be part of their judging panel”
Erica Redgrave Eve's Watch Awards 2017 Judge
Erica Redgrave, Bucherer, Watch Buyer
“What an awards ceremony last year. I couldn’t believe it was their first ever awards – so polished, huge turn out of watch industry experts and stunning location. Eve’s Watch will get bigger and better each year no doubt”
Vicky McKenna Eve's Watch Awards 2017 Judge
Vicky McKenna, Signet Jewelers, Director of Buying
Over the years, we’ve been asked to deliberate over a growing collection of women’s watches.  It is so refreshing to have Eve’s Watch championing this side of the market, so we are delighted to be part of the judging panel again, supporting the team at Eve’s Watch in spotlighting women’s watches
Kelly-Best-Signet Eve's Watch Awards 2017 Judge
Kelly Best, Signet Jeweler, Buying Controller (Ernest Jones)
“The pace of the women’s watch market is really picking up – we are not there yet, but it’s thanks to influencers like Eve’s Watch that we are winning the battle of the sexes. It’s wonderful to sit with our peers and deliberate what’s hot and what’s not and really reflect on which brands are moving this side of market forward. Hats off to Eve’s Watch for bringing us all together and to continuing to bang the drum!”
Lisa Broun Eve's Watch Awards 2017 Judge
Lisa Broun, Aurum Holdings, Senior Buyer Luxury Watches (Goldsmiths, Mappin & Webb, Watches of Switzerland)
“I am delighted to be involved in the second year of the Eve’s Watch Awards. The interest and enthusiasm in Ladies watches has grown significantly over the last 12 months. The awards recognise the importance of this”
Faye Soteri Eve's Watch Awards 2017 Judge
Faye Soteri, Aurum Holdings, Senior Watch Buyer – Rolex & Specialist Brands
“In an industry that’s primarily dominated by male product ranges and  heavily weighted towards men’s timepieces, it’s fantastic to see Eve’s Watch focusing on women’s watches, raising the profile of accessible and beautiful watches.”
Elizabeth Davies Eve's Watch Awards 2017 Judge
Elizabeth Davies, Aurum Holdings, Buyer – Classic and Fashion Watches
“It’s a pleasure to be asked to work with Eve’s Watch on the Awards, I think it is really important to highlight the importance of accessible, design led, women’s watches, therefore increasing the offer and choice available, which in some cases, in such a male dominated market has been limited in the past”
Michelle Aherne Eve's Watch Awards 2017 Judge
Michelle Aherne, Aurum Holdings, Fashion Buyer
“The industry is greatly weighted by strong gents brands, and it’s only been a handful of years that ladies product and interest for owning a watch has strengthened. There is still so much opportunity in the ladies watch market and we are starting to see some exciting brands coming through, so that our customers have more choice and amazing product to choose from. It’s great to see Eve’s Watch supporting ladies brands, and by doing these Awards gives the brands the visibility and credit they deserve.”
Claire James Eve's Watch Awards 2017 Judge
Claire James, Aurum Holdings, Senior Buyer (Goldsmiths, Mappin & Webb, Watches of Switzerland)
Based upon the success of last years Eve’s Watch Awards and the growing demand and awareness of women’s watches , it is an absolutely pleasure to have been asked to be a part of this years exciting nomination process. Eve’s Watch is an iconic, beautiful and empowering website, inspiring women’s collections in what is a very male dominant sector of the market
Dino D'Auria Eve's Watch Awards 2017 Judge
Dino D’Auria, Frosts of London, Manager and Co-Founder
“Women’s watches are continuing to evolve at quite a speed and the industry is no longer dominated primarily by men. It is exciting to be a part of Eve’s Watch Awards recognizing this development and celebrating it”
Kyron Keogh Eve's Watch Awards 2017 Judge
Kyron Keogh, ROX – Diamonds & Thrills, Managing Director
“It’s great to be part of the Eve’s Watch revolution to engage and entice an audience that has been long ignored. We support what Eve’s Watch Awards stand for and are very proud to share what inspires us in terms of design, innovation and desirability
James Sellors Eve's Watch Awards 2017 Judge
James Sellors, C W Sellors Jura Watches, Managing Director
“Following on from the success of last years event, C W Sellors are proud to be working in partnership and supporting Eve’s Watch Awards Buyer Choice

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