ONLY WATCH, the annual horological event created to benefit the Monaco Association against Muscular Dystrophy (specifically Duchenne Muscular Dystrophy), has begun its international exhibition. Featuring 33 one-off timepieces produced exclusively by the world’s finest watchmakers, the ONLY WATCH exhibition will visit Hong Kong, New York, Beijing, Geneva, Tokyo and Singapore, ending with a live auction in Monaco at the end of September.
Highly respected brands such as Louis Vuitton, Girard-Perregaux, Chanel and Patek Phillipe will be taking part in this prestigious event. Each watchmaker has been asked to bear in mind throughout their design process the effects that the disease has upon those affected. A perfect example of this design intent is the Backes & Strauss offering which features diamonds and a delicate sprinkling of rubies, selected not only for their association with love and passion, but because they represent vitality, energy and health. A splash of red features across many of the unique offerings indicates the industries admirable philanthropic attitude to the ONLY WATCH event.
Notably, this year’s event highlights the growing interest among women for complicated watches, with six brands choosing to design pieces intended for ladies. It goes without saying that the Eve’s Watch team is delighted with this increased feminine presence – come on ladies bid high – its’ for a great cause.
For more information on the event visit www.onlywatch.com