Born in 2006
Origin Italy
Prices from £75
Famous for  For its cheeky and memorable designs

Ciao Bella! The Italian firm ToyWatch is highly renowned for its fun, flirty collection of watches and its exciting array of colours; materials and cheeky, memorable designs are fast building a global and influential fan base.

Started by the stylish Marco Mavilla in Milan but now selling all over the world, ToyWatch collections are created with irony and originality but their designs never forget class and elegance (see its ToySwing Pendant watch above).  Swarovski Elements feature prominently throughout the designs, enriching and lighting up dials and bracelets.  US CEO Randy Gordon puts it best: “They offer something different.”

Did You Know? Michelle Obama is currently considering buying a ToyWatch for Mr President

Brand Friends: The Obamas, Leonardo di Caprio, Adele, Jessica Alba – it doesn’t get much better

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